Our Product
Fincards is designed to make investment research intuitive, visual, and engaging — combining the clarity of a stock summary with the depth of fundamental analysis. Instead of endless spreadsheets, our users scroll through organized, one-glance financial cards — each representing a company’s story through its balance sheet, income statement, and cash flow data.
Most investors discover new ideas through word of mouth, social media, or articles — but few have a single destination for structured stock research and discovery. Fincards aims to become that destination: a platform where investors can browse, learn, and compare companies effortlessly.
Preset categories and search views make it easy to explore and discover new investments.
Each stock card belongs to a preset category, making it simple to explore groups of companies side-by-side. These categories serve as both an educational tool and a research guide — helping users discover trends across sectors.
The Info Button at the top left of the app provides short, intuitive explanations of every metric — from revenue growth to free cash flow margin — helping investors understand what matters most, and why, without jargon.
We believe that understanding drives conviction. That is why Fincards will continue to build out educational features — making our platform not just a tool for discovery, but also a guide for learning how to think like an investor.
Current Stage: Beta version — our foundational version is focused on providing easily digestible company financial data. The app will be available at launch on the Apple App Store, with an Android and Web version following shortly thereafter.
Our Goal: We are passionate about bringing Wall Street-level research and discovery to every investor. Fincards will integrate educational courses and, over time, AI-driven insights for personalized research experiences and smarter discovery.
Our Mission
Fincards was created to simplify the way people understand and engage with financial information. We turn complex company data into visual, digestible cards that help investors see what matters most: the fundamentals driving business performance; without the noise and complexity of traditional research tools.
Our mission is to make institutional-quality research accessible to everyone. By combining clean design, accurate data, and intuitive education, we are building a platform where learning about investing feels as natural and approachable as browsing your favorite app, not reading a spreadsheet.
What began as an idea for a mobile-first research and discovery tool for retail investors has grown into a broader vision for an ecosystem of discovery, insight, and informed decision-making. Each new step in development brings us closer to a future where investors, from individuals to organizations, can navigate financial data effortlessly, guided by transparency, design, and technology.
At Fincards, we believe that better understanding leads to better investing, and that clarity should be the new standard for finance.
Our Approach
We believe anyone can understand the markets, if the information is presented the right way. Fincards makes investing feel approachable by turning complex company data into clear, visual stories. Every chart, color, and layout choice is designed to make finance easier to read, not harder.
Clarity over complexity
Most financial tools are built for professionals, not learners. We are changing that. Each Fincard highlights only the essentials — revenue, cash flow, margins, and key ratios — so investors can grasp a company’s fundamentals at a glance. Numbers are presented visually and consistently, helping users spot patterns quickly and confidently.
Learning through design
Our goal is not just to display data, it is to teach through design. When you interact with a Fincard, you start to understand why these metrics matter. Over time, users begin to recognize what healthy growth, strong cash flow, or improving margins look like — naturally, without needing a textbook.
Approachable, not intimidating
Investing can feel exclusive. Fincards is built to change that. We focus on a friendly tone, clean visuals, and simple explanations so that anyone — from students to seasoned professionals — can explore the same data with confidence.
Continuous improvement
We are constantly refining how financial information is presented. As we learn from users, we will keep simplifying, improving, and finding new ways to make complex ideas feel intuitive and even enjoyable to explore.
With Fincards, finance does not have to feel like finance... it can feel like discovery.
Our Team
Erik H. Wilder
Founder, CEO & Co-CTO
Erik Wilder brings a unique blend of institutional finance experience and product-driven startup mindset to the investor tools space. Prior to founding Fincards, he held strategic roles at major financial institutions, including global markets product & portfolio leadership for a global bank, where he developed deep expertise in how capital flows, how data drives decisions, and where friction exists for everyday investors.
- Founded Fincards, the investor’s stock research app built to simplify fundamental analysis and power discovery.
- Previously contributed to global markets strategy and quantitative risk initiatives at top-tier financial firms.
- Holds degrees in Applied Mathematics from Northeastern University (MS) and the University of Arizona (BS).
- Committed to making investment research accessible, intuitive, and visually driven — bridging the gap between institutional data systems and mobile-first users.
Ruben Purdy, Ph.D.
Founder, Co-CTO
Ruben Purdy leads infrastructure and backend engineering at Fincards, focusing on building scalable systems for financial data ingestion, categorization, and analytics. He earned his Ph.D. in Electrical & Computer Engineering from Carnegie Mellon University, where his research centered on hardware security and efficient system design.
- Architects Fincards’ backend infrastructure.
- Expert in distributed systems, data reliability, and high-performance architecture.
- Holds a Ph.D. in Electrical & Computer Engineering from Carnegie Mellon University.
- Focused on scalability, data integrity, and powering a seamless user experience through backend precision.
Contact Us
Do you have questions, or need help?
Email us at [email protected]